For prospecting to deliver the desired results, you need a great message. If your outbound prospecting isn't resulting in closed business, then it is time to try a fresh approach and an improved message.

Sales messaging is an art. Your challenge is to use language to convey your strongest value proposition, to create a sense of urgency, to come across as knowledgeable, personable and likable. The purpose of prospecting is to plant seeds that will grow into high-value, long-term client relationships. Executives do read their emails. The question is: what are you sending them?